Monthly Archives: September 2012

Assignment 3: Branding Timeline

Brand Overview:

Created in 1982, “USA Today” is a publication primarily known for producing content that is easier to access for a wider demographic. With more prominent pictures and easier-to-read articles than other newspapers such as “The New York Times” or “The Wall Street Journal,”  “USA Today,” breaks up the traditional layout by including excerpts of stories from each section on its front page. Consisting of angular and concise shapes, the original logo and font reflected the time period when the publication started. Over the years, the publication has made several changes in an attempt to keep up with the evolving world.

Period of Time:

The timeline spans over a period of thirty years, from when the publication first started up until it made headlines just last week for unveiling its new brand identity.

Imagery and Principles of Design:

I tried modeling this timeline to look like an infographic that would appear on the pages of “USA Today,” by using colors that would make a statement and utilizing text in an entertaining but informative way. I wanted to keep the timeline primarily linear as to not detract from the new circular logo. I used the same blue from the logo all throughout the timeline to create a sense of cohesion.


The brand prides itself in being able to appeal to wide demographic, essentially America’s publication and the new logo reflects this aesthetic even further. The new identity is fresh, bold, and vibrant. It brings more attention to the articles by increasing the negative space, implementing a new sans serif font and larger logo. Additionally, its color-coded sections effectively divide the content and help the readers direct their attention to what they want to read.

Stephen Colbert recently poked fun at “USA Today”‘s new brand identity. Click to view the video here.


Assignment 2b: WEB-­‐site Analysis Based on Principles of Design


Assignment 2a: Web-site Analysis Based on Process

For our second assignment, we were asked to analyzed the design of a website.

  • The primary purpose of Curating the City is to inform and engage users about the expansive architectural and cultural heritage in L.A. through an interactive medium. The website incorporates various visual components to educate people on the history of famous landmarks in the city.
  • I think people will respond well to the aesthetic and mood of the site. The black and gray color scheme is ideal for a website about buildings but the splashes of green, orange, and blue throughout adheres to mood of L.A.
  • The function that allows people to add their own personal experiences for the “memory book” creates another dimension of interactivity. These stories serve to connect human ethos to concrete structures, which ultimately becomes more effective to serve its message.
  • The main audience that this program is targeting towards is primarily the educational set (students and teachers) but also for those working in the industry (engineers and architects) who can use this site as a simple database.
  • This program is effective in helping the Los Angeles Conservancy serve its purpose to restore and maintain historic buildings as well as to educate the community about the city’s resources.
  • One thing that the website could improve upon is the photography as for most buildings, only two exteriors shots were featured.

Assignment 1: Visual Communication as Branches of Information: Networks and Systems



Infographic: Because No Comedian is an Island/ The Six Degrees of Jon Hamm Comedy Chart

Leave it to GQ magazine to create some of the most visually interesting-albeit complex-infographics around. This infographic, titled, “Because No Comedian Is An Island” cleverly shows just how interconnected people in the entertainment industry are. Just like the six-degrees of Kevin Bacon game, this infographic shows how an actor like Jon Hamm has second-handedly worked with everyone in the business by showcasing  This inforgraphic is supposed to be entertaining more that it is supposed to be actually informative.

There is no central focus in this infographic so the eye is not certain of where to go first. Instead, all the information are muddled and lost within the design. The infographic is also lacking a hierarchy that helps the reader to categorize the order of importance of information. The arrows point in every direction The novelty font of varying colors in the background is distracting but since the overall aesthetic is already busy and overwhelming, it fits in

I wouldn’t consider this the best infographic that I have come across but it is certainly not the worst. The infographic’s main purpose is to be a comic relief

Week One: Wordle Tree

For our first assignment, we created a Wordle using synonyms that describe a tree.