Monthly Archives: October 2012

Assignment #7: The Power of Storytelling Using Infographics

SUBJECT: Since the elections are almost here, I knew I wanted to create my infographic based on the growth of social media and how it has made an impact on the political arena. My findings were not surprising-within just four years, since the last election, the amount of influence that social media has upon the political landscape only continues to grow exponentially resulting in campaigns spending more and more money into that medium. I thought it would be fun to recreate a head-to-head battle with the two Presidential candidates to see who would win the race, if it was entirely up to social media presence.

DEMOGRAPHIC: I think this infographic is best suited for someone who is interested in the subject matter of social media and politics. A majority of active social media users are of voting age so this information could be helpful to them.

DATA: Instead of going through the standard public sources of data for my statistics, I read a lot of articles about the subject matter since it has obviously been newsworthy. From the articles, I managed to trace data that were referenced back to the source. I also took to the candidates’ social media accounts for the most current data.

COLOR SCHEME: For the most part, the color scheme remained relatively analogous. I had to adhere to the typical patriotic theme for this project. The background was a lot more neutral when I was putting this together and was supposed to be reminiscent of a cork board, but it is coming off a bit pungent on screen.

FONT: I used one striking sans serif font called Franchise in varying sizes.

HIERARCHY: I divided the infographic into three different areas to establish some sort of hierarchy. The varying different font sizes show the level of importance of information. I chose to isolate all the numbers from the statistics by making them a different color so a reader’s eyes will immediately be drawn to that.

BAR GRAPH: I chose to incorporate two bar graphs in this infographic to show which of the candidates has more influence on what social media mediums. The first shows the average number of retweets for every tweet, which although Romney has significantly less followers than Obama, has more retweets signifying that he has more influence on Twitter. The second bar graph shows the average number of shares for every Facebook post and unsurprisingly, Obama has more influence through that medium.

WEEK 8: Infographic Rough Draft

Rough Draft: How Social Media Has Impacted the 2012 Presidential Race?

Sources of Data:

Social Media Leaves Spin Doctors in the Dust:

Social Engagement Will Decide Election in 2012:

The Effect of Social Media on he 2012 Presidential Elections:

Presidential Debates Sets Twitter Record:

Politics, Social Media, and the Digital Campaign Landscape:

Barack Obama, Mitt Romney Square Off on Facebook:

Week 7: Dissecting Color Usage in Data Visualization

1)   I used an infographic called, “Stuff Harvard People Like,” which compiles data from Quora to show what students who attend Harvard typically like based on their past Internet searches. It is a spin on the “Stuff White People Like” franchise, which lists the myriad of things—usually humorous—that appeals to the specific demographic.

2)   At first glance, I thought the artist just used complementary colors since green and red are the most prevalent and distinct on the page. However, the infographic is actually employs three colors that are on opposite sides making it triadic.

3)   The target audience would be current and prospective students and alumni of Harvard as well as students from other colleges. The infographic mentions that they also gather data from schools like CalTech, MIT, etc.

4)   In terms of graphic and illustration, . The The artist uses a narrow and bold sans serif text

5)   The layout is well-balanced primarily because there are two distinct components: the percentage bar and the graphics with the paragraphs. The viewer does not feel overwhelmed with the amount of information at any given time because a hierarchy is clearly established.

6)   The color scheme strategically influences the thematic elements of the graphic. The shade of red ties in to Harvard’s school colors and makes it more collegiate. The same goes for the navy blue which is a color used for a lot of schools. The muted green color (I describe it to be an avocado green) brings light-heartedness to the page which goes in line with the humor of the infographic.

Week 6: Signage



A Lesson in Signage: Ralphs 

Branding: It’s main logo remains to be the white serif font against a red background. The corporate image of the supermarket chain is meant to be engaging and attractive towards customers. It is also meant to be bold and easily recognizable, a goal in which the designers achieved through the design. The same aesthetic cannot be said about the rest of the store, however due to the lack of consistency with the fonts.

Location: Text can be seen throughout the store since customers need to be able to read and locate where specific items are. There is signage overhead as well as everywhere else. The goal for a supermarket to have its signage to be highly visible and Ralphs definitely surpassed this goal.

Hierarchy: Attention was definitely paid to the hierarchy of font based on the importance and urgency of information. For example, the price for the deals of the day would be significantly larger and bolder to attract more attention.

Points in Time: From the moment you walk in the store, signage is upfront, in-your-face, visible. There are signs every direction to ease the shopper into finding the right things and getting the best deals. While the consistency of fonts might be lacking, the brand image still remains to be quite simple. In terms of whether the signage serves as an aide to the function of the supermarket, Ralphs achieved its purpose.

Legibility: Everything was clear and easy to read. The signs were even bilingual, which would be in spanish and italics at the bottom, in order to increase legibility with a wider demographic.

Continuity: The same type of font was not used through the entire store. The pictures show that the signs are comprised of both serif and sans serf. It can be distracting at times but extremely helpful. The font and italics of a sign would be different to signify different functions.

Lighting: Not much attention is paid to the position of the signage in terms of the lighting. All the signs were well-lit in order to be seen.

Materials Used: The materials are pretty standard for signage in a supermarker. The point for the signs is so that it can be easily changed with new deals, which happen daily, so that using paper, cardboard and vinyl is typical.

Week #5: Typography

DECORATIVE FONT: Double Feature, 100pt.

I wanted to create an eerie mood with this quote so I found this font in 100pt that is similar to the one used for the “Rocky Horror Picture Show” title. I condensed the letters to create a sense that something is off with the quote. The type is not justifies to enhance this scary feeling.

DECORATIVE FONT: Cubefont, 72pt

SANS SERIF FONT: Futura, 72pt and 118pt

For this typography exploration, I was inspired by Barbara Kruger’s body of work, who is known for using bold typography in her art. I wanted to accentuate some words and nothing is more fitting that white text against a bright red background. The mood for this is striking and clean.

SERIF FONT: Times New Roman, 48pt and 18pt

Times New Roman, .48 pt and 18 pt For my serif font exploration, I wanted to create a repetitive and obsessive mood. Times is one of the most used fonts and I wanted to play on that by repeating the quote over and over. The hint of red adds a sense of seriousness to the typography.